AdWords Marketing Tips - Checklist For Effective Keyword Research

Keyword research is essential for creating successful Google AdWords campaigns. Without market research & keyword research, few campaigns can ever be successful. Here is a quick checklist for highly effective keyword research.

Market Research

Do your market research first before you start any form of keyword research. Find out the demographics of your target audience then probe a little more to find out their fears, hopes & dreams. You can do that by running some surveys.

Google Keyword Tool

Enter the link of your landing page into this free keyword tool & you get a list of keywords which are related to your landing page. They are sorted by relevance, so when you use the top keywords for your AdWords campaign, your quality score will be much higher.

Google Keyword Tool Again

Now you enter the links of your top few direct competitors, the more similar they are to you, the better it is.

KeywordSpy

This is not a free tool, it is not cheap & you can start with the trial version. Again, you enter the links of your top few direct competitors & you will see which keywords they are bidding on AdWords. Find a list of keywords which they are bidding for a long time because these keywords must be converting well.

Market Samurai

This is not a free tool, it is inexpensive & comes with a trial version. You can use it to find keywords which have commercial value, meaning those keywords people use when they are about to make a purchase. Here is where you can uncover many keywords which can convert well for you.

Relevance

Your keywords must always be related to your offer if not you will suffer poor quality score & your conversion will not be good. Remember to make sure that your keywords, ads, landing pages & offers are all closely related.