Keyword ESP Compared to Google AdWords Keyword Insertion

Keyword ESP is a top AdWords software that helps advertisers dominate Google AdWords and pay per click ads within other major search engines and smaller search engines. When people do a general search for Keyword ESP, they find that the creator of the software, Chuck Mullaney, boasts about the ease of use of the integrated keyword insertion tool.

Many marketers, might think, so what? The Google AdWords program offers keyword insertion for free. But, just because it's free to use, doesn't make it easy to implement. Like with, many other Google services, the instructions make it somewhat difficult, to actually, put it into practical use, right away. If you don't place the code in the right place, your ads can appear confusing or irrelevant to would be prospects. You need to be sort of a marketing geek to fully reap the monetary benefits of your ads through the use of of Google AdWords keyword insertion tool.

The Google AdWords help section explains that their keyword insertion tool is an advanced feature and you use it by placing a short piece of code into your ad.

When using keyword insertion the Google's AdWords way:

1. You need to understand where to place the code in your ad, including the url or the destination url.
2. There are capitalization guidelines.
3. You have to make sure your default text is short enough to integrate the code properly.
4. You need to learn how to use the keyword tool in both the search and content network.
5. After setting it all up, you still might not be able to find your ad. This is when you refer to the AdWords Ads Diagnostic Tool.

What happens with this is, you go through another huge learning curve that takes more time and money away from your business. With the Keyword ESP software application, it's being reported that the guesswork and the learning curve of how to properly and effectively place the code within your ad campaigns, is eliminated. Keyword ESP makes it easy for a newbie and a pro marketer alike to keyword optimize their ads and landing pages, right away, in many cases, in less than 10 minutes. This technique increases click through rates and triples conversion rates.