1 of the easiest yet most overlooked way to get more profits within your pay per click marketing campaign is simply to be more organized with the way you group your keywords & adgroups. Remember that each individual keyword within your pay per click campaign is considered a unique traffic source.
PPC Keyword Organization
The biggest advantage of organizing your keywords properly is the fact that, you can track by the exact source. Only when you track the exact source right down to the individual keyword level then you will know exactly what makes you money & what does not.
For keywords which are losing you money, you either drop them completely or you just have to lower your bids a little to make it profitable. For those keywords that are converting well, you can afford to bid higher.
Maximum Traffic
For keywords which are making you money, Who knows you might even be able to maintain top position at all times.
When that happens, you will be getting a lot more traffic than most of your direct competitors. Now how do you like that?Content Network
Content network works quite differently from search network & it is not possible for you to track by the individual keyword, however, you can still track it on an adgroup level.
Placement Targeting
For placement targeting where you select sites or individual pages which you want your ad to appear, you must track it by the page. Sometimes on the same website only 1 of their pages can convert well for you & the rest will lose you money. How would you know if you did not sort it out in the first place?
PPC Direct Marketing
In direct marketing, whatever form of advertising which you can measure, you can surely improve, whatever advertising you cannot measure, you would be better off avoiding from it.
Pay Per Click (PPC) Marketing - More Profits With Simple Organization